Masonry Blog – 5 Columns

Personalised Branding and corporate identity... Its been a number of years that we have worked closely with Tracey, most notably through Halls Fresh produce. With incredible experience working in the corporate marketing world for a number of years she has been a meticulous client that we have really enjoyed working with. So when it came to her asking us for website images for her new company as an organisation and life coach we knew it was going to be a specific brief. As creatives we tend to conceptualise a lot of our shoots but sometimes it really helps to be briefed on the look and feel of the clients corporate identity before commencing a shoot so that we can be creative within the boundaries of the clients personalised branding. Check out her website launching soon at www.traceymcbain.com

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It's not everyday that we get to shoot at the "Shark Tank", the home of Sharks Rugby since 1968. A stadium of history  dreams , hard work and lot's of talent. These three things basically sums up one of the mattress warehouse's newest ambassadors Aphelele Fassi, a full back for the Sharks rugby XV.  Matress Warehouse has a host of rugby Ambassadors who endorses the Kooi brand , one of the products that they sell. We were tasked to provide the mattress warehouse with photographic content of Aphelele Fassi , in order for them to use the content on their digital marketing platforms. To get a real look and feel we had to get Aphelele Fassi in action and this meant a quick trip to " the Shark Tank" All in all we're pretty happy with how the images turned out! Throw a talented photographer  and a talented rugby player together at an  epic location and the final result will always be epic!  [FinalTilesGallery id='14']

Likweti Bushveld Farm Estate is a 765 hectare luxury residential estate near White River in Mpumalanga.
This eco-sensitive wildlife estate offers property owners the unique opportunity to combine the best elements of
estate living with a true bushveld farm lifestyle.

 

 

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We've been working with the Likweti team as their official estate photographers over the last years , and what a journey it's been! We were recently tasked to provide the Likweti team with some updated marketing content that could be used across all their marketing and digital platforms. Our brief was to showcase the lifestyle that awaits anyone that is planning to call Likweti their home. With a strong focus on the beautiful Lowvelder surroundings Likweti offers it's residents adventure packed activities, such as hiking , mountain biking ,game viewing bush picnics, fishing , and bird watching to name just a few. our brief was to capture these activities in a way that showcases not only the beautiful estate but also the magnificent fauna and flora this benchmark wildlife estate has on offer! 

[FinalTilesGallery id='13'] Visit Likweti's website Here

Supplying the best quality Macadamia and tree-nut products through superior commitment to our customers, employees and stakeholders.

Agristar, a fourth-generation agricultural farming business, commenced farming in 1948 with sugarcane and subtropical fruit in the eastern regions of Mpumalanga, before specialising its operations into tree nuts – specifically macadamias and pecans – over 35 years ago.

 As a company Agristar hasn’t  earned this title by just planting trees and producing high quality export products. No, they are fully aware that they have to constantly grow not just trees but they also their digital footprint. We live in a digital age, and people want to see where the things they eat come from. Where it is grown and which processes it goes through. Basically from Farm to kitchen. Agristar approached Phonix Capture to assist them with video content of their operations to increase the digital footprint of their company profile. Their aim was to get innovative creative professional video content that they could use for their website,  digital media and other marketing platforms, that gets distrubuted to stakeholders and consumers.  Our brief was to showcase their farm in the entire context. From seedlings to packhouse and every aspect in between. Planting , irrigation, soil tests, machinery and one of Agristar’s most valued assets their staff. We needed to get video content  the whole mac process. This required is to shoot in a lot of different environments and conditions with a lot of the shots being shoot as you go – a farm never stands still and we needed to improvise and adapt the way we shot as you only get a few minutes with a chosen subject.

Being Agricultural Videographers in nelspruit  is immensely rewarding and insightful. You get to meet the faces behind the product on the shelves. You learn basic food processes and get a view into the world of exports. Getting video content in an environment where we constantly meet new people and learn new things keeps it interesting and rewarding. Agriculture is synonomous with the lowveld and therefore it is one of the areas where we tend to  specialize in. Working with the Agristar group has been a great journey thus far, and producing their corporate marketing video has definitely been one of the highlights of our work in the Agricultural industry. 

https://www.youtube.com/watch?v=-TxrY3fYilM

"I know Malelane, I've been there a lot of times, I know it well enough to know that this place is not in or close to malelane, you're lying to me if you say that this place is in malelane, it's bushveld not forests!" This is about the average reaction of people that see photos of Serenity Mountain and Forest Lodge, Literally a stone's throw from Malelane, Serenity Lodge is an indigenous forest paradise amidst the dry Savannah that characterizes this region of the beautiful Lowveld. It's not everyday that we get to shoot a lodge with a look and feel that transports you to an idyllic location such as the Seychelles or even Bali! Serenity Lodge is different to any other lodge that we've had the opportunity to work at, the whole lodge is designed in a way to have minimal impact on it's spectacular surroundings. Ferns , towering trees and green mosses greets you as soon as you set foot in this unique habitat. Shooting a lodge in a location as magical as this, is not an easy task though, you kind of feel pressured to produce nothing but magnificent content, you don't want to let nature down. Normally we won't shoot a lodge on a moody, rainy day, but with Serenity it was different. In rainy, misty weather , the forest comes alive, and you truly get a sense of the real beauty of the paradise you're in. If you've looked at the images below and you still don't believe a place such as this exists in malelane, all we can say is, do yourself a favour and go discover this special paradise for yourself! 

Visit Serenity Lodge's website here : https://www.serenitylodge.co.za  [FinalTilesGallery id='11']

The Mattress Warehouse is one of South Africa’s leading bed manufacturers and suppliers of beds directly to the public.  Their main goal is simple – they want to help every South African find the perfect bed for their budget and sleeping style.

We were tasked to provide the Matress Warehouse with marketing images and promotional material for their products. Our goal was to produce imagery that The Matress Warehouse could use across their marketing campaigns. This meant that we had to visit all their stores across South Africa in order to get all the content needed for a full marketing campaign. From shooting portraits of staff members to shooting exterior and interiors of their warehouses and product phootography of their beds and other products, this was a campaign that we thoroughly enjoyed. 

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What a way to wrap up our event year! Lesotho Ultra 2019 delivered bucket loads of excitement and energy! Getting back into the Mountain Kingdom was such an exhilarating experience, everything about Lesotho is so pure and real, whether it's the mountain air, or the cold maluti beers at the local tavern, Lesotho is a country that speaks of adventure, and so is the Lesotho Ultra, it's mountain running in it's purest form, single track , big climbs, high altitude and scenery that literally takes your breath away! If you're keen to see what went down at the race where the mountain meets the sky then have a look at this video and marvel at the beauty of this unique event! 

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Kooi Beds is not just another ordinary bed brand. It is an extraordinary and exclusive range of beds and mattresses meticulously designed for athletes. To fit the nature of their niche market, it is vital that Kooi Mattresses should also feel good. Furthermore, the bed should be visually appealing. Kooi Mattresses had to look good – yes, just like a High-Performance Athlete.

That is why they've opted for professional athletes as their brand ambassadors. With the likes of Cheslin Kolbe , Harshil Jantjies, Steven Kitshoff , Cornal Hendricks , and  Ruan Nel the Kooi beds team have invested in athletes that carry their brand name forward. We were tasked to shoot the marketing content of the above mentioned rugby players in athlete profile format. 

We were tasked to shoot in a way that showcases the unique abilities of these athletes in their professional environment. Working with these players was such an epic experience seeing that three of the players is World Cup champions. All in all it was one really cool campaign that saw us travel to numerous locations across the country.

Shooting each player with different lighting gave each shoot a different vibe and feel which in turn got our creativity going. 

Working with high performance athletes in a high performance environment is something that we are really passionate about. We get a deeper look into what it means to perform at that level and we have a shot at portraying these athletes as the ambassadors they are, not only for they're brand but also for their sport. 

 These players play professional sport and is in the limelight quite a lot , but behind the scenes they are humble people just doing their thing. 

Visit the Kooi Beds Website here :

https://www.kooibeds.com 

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"Fixing tomorrow today" - this phrase had quite an impact on each and every rider at the inaugural Somkhanda MTB Challenge this past weekend. 15 riders - A Big 5 Game Reserve and an experience of a lifetime! We were commissioned to shoot the event in terms of stills and video. It was such an exhilarating experience as it was a really intimate event. Everyone arrived as strangers but as each day unfolded so did the friendships between each and every person at the event. Shooting in proper bushveld was fun but it took some time to be creative and think of different angles as riders mostly stuck to jeep track. Luckilythough there was some tough uphills and this allowed us to get some really cool close-up angles of the riders! All in all Somkhanda MTb Challenge was a really cool and fun event and definitely one that would go down as one of the highlights of our event year. In a world where we are bombarded by negative news, and just general bad press, the positive Somkhanda story and experience stands out like a Bok Supporter in an English pub! Somkhanda is a community game reserve Situated in Kwa Zulu Natal belonging to the Gumbi people , In partnership with two NGO's namely Wildlands and Afric4Africa. The Reserve focuses on improving ecosystem management and driving interventions that conserve endangered wildlife and species vulnerable to poaching and the illegal trade. Somkhanda promotes growth for the Gumbi community through ecotourism and environmental education opportunities, currently these initiatives employ around 100 community members. Somkhanda Mtb Challenge was born when Africa4Africa and Wildlands came up with the idea to host a three day stage race in the reserve. Not only would this showcase the reserve and the beauty of it to the riders but it would allow them to immerse themselves in nature. Judging by the smiles and good comments of the riders Somkhanda MTB Challenge was just as big of a success as South Africa's Rugby World Cup! 

https://www.youtube.com/watch?v=_Qz0dXZSgI0&t=43s

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https://www.youtube.com/watch?v=Tz2kEox_tjohttps://www.youtube.com/watch?v=Tgi3s-F9ozw

It's not everyday that you get to shoot a house such as House Rest. Designed By Jannie Muller From Giitd Architects in Nelspruit. Giitd did not hold back on the designing and concept of this house. Our brief was to capture the house and all its unique features in a creative way for Giitd Architects to use the imagery as marketing.  This unique house was extremely pleasant to photograph as the different lines , the variety of lighting features, colours and the symmetrical lines made for some pretty spectacular scenes. Each room that one walks into is cleverly designed to give the whole house a open clean natural feel , with lots of natural light filling the open spaces. Shooting in environments like these is really fun and makes the hard graft worth it every single time! 

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